Amina Ann Farias  

Hello! 


I’m a creative strategist, copywriter, and the co-founder of Language Arts, an independent branding studio. I help start-ups and established brands sound more like themselves, and less like everyone else. I love working with founders, design teams, and other copywriters/strategists to find the best way for a brand to express itself, be that with the right tone & voice, name, brand guidebook, campaign, social post, or even email. 

While I didn’t take the classic route into branding, my experience has given me the ability to work in any environment and come up with ideas others might not see, with clients from around the world. My pre-advertising experience includes in-depth research for Academy Award-winning costume designer Ann Roth on To Kill a Mockingbird, The Prom, and other broadway productions; costume continuity on HBO’s The Deuce, Manifest, and Spielberg’s West Side Story; mental health counseling with inpatient teenagers; and copyediting for an international trade law firm. 

I have a genuine curiosity and interest in people and how things work. When I’m not working I’m usually reading, spending time with Bean (my senior dog, pictured left), learning a new language (I’m fluent in French & Spanish), learning a new skill (hello, pasta making!), or redesigning my apartment. 






Services:

- Creative Strategy
- Branding Strategy 
- Naming
- Tone & Voice 
- Brand Guidebooks
- Social Posts & Emails 
- Campaigns
- Brand Activations 
- Website Copy  

VUUM
  • Role: Tone & Voice, Copywriting  

  •       VUUM is a 100% natural energy drink with pea protein that gives you energy without the emptiness. In other words, it has everything you need to do anything.I worked with SOME DAYS in the early stages of VUUM’s development to craft tone & voice and write key copy.  


Ourside 

  • Role: Naming, Tone & Voice, Copywriting
  •  
  •       Ourside is a Black-owned, earth-friendly, small-batch fragrance brand. Their award-winning scents are based in emotion and memory to reawaken the senses.I collaborated with SOME DAYS to name the brand, craft tone & voice, and write key messaging. 


Plantible 


  • Role: Tone & Voice, Strategy, Copywriting

  •        Plantible is a biology company unlocking the power of plants. I worked with SOME DAYS in the development stages on brand strategy and helped craft tone & voice and key messaging. 


Recess


  • Role: Copywriting & Social Content

  •       Recess was designed to help people feel calm, cool, and collected, day or night. I’ve worked with Recess since 2022 on multiple projects including social strategy, email campaigns, new product messaging, and copywriting.


NIKE

  • Role: Strategy, Copywriting, Video Concepting

  •       I’ve worked with SOME DAYS on multiple Nike projects since 2022, including developing brand voices for Nike Classics shoes (Dunk, Waffle, AF1, etc.) and strategy that supported their Only In Your City campaign for Nike Basketball.


COMMONS

  • Role: Naming, Strategy, Copywriting

  •        Commons is an app that helps you save, while you help save the planet. I worked closely with SOME DAYS on naming, brand strategy, creative strategy and key messaging. 


FACULTY

  • Role: Strategy, Copywriting, Social Content, Sripts

  •       Faculty is a beauty brand that transcends gender. I worked closely with the creative director and founder of Faculty on various projects including, social strategy, creative strategy, social posts, and script writing.